In an ideal world, we would all land our dream jobs as soon as we graduate. The odds of that happening, however, are extremely low. For most of us, it takes time and experience to figure out where our true passion lies. And that’s perfectly fine.
Knowing what you like is one thing, but turning your passion into a profitable business can be a daunting process. Here are some important steps you’ll need to take before you turn your hobby into a dream job:
Find a Niche You Love
“But what if I like doing many different things? How to know which one has the biggest potential of turning into a lucrative career?”
These are the questions you’re probably asking yourself right now. To answer them, start by thinking long and hard about the real source of your passion in life. Forget about the word ‘hobby’ in a conventional sense for a second. Think about what’s the one activity you do on a regular basis that brings a smile to your face? What makes you feel like you can take on the world?
Once you’ve settled on your passion, it’s time to gain both theoretical and practical knowledge necessary for building a strong career foundation. Let’s say that you’re a woman living in Western Australia who could spend hours doing her make-up and never get bored. The most logical next step would be to get a Certificate in Make-Up at a well-established and accredited institution such as the Perth Beauty Academy. There’s simply no better way to learn about the latest trends in the beauty industry than interacting with professionals who share your passion. Since this institution offers beauty treatments to the general public, you’ll also get valuable hands-on experience in a genuine work environment.
Make a Business Plan
Granted, there’s nothing glamorous or exciting about sitting down to write a business plan, but the importance of this step can’t be overstated. Visualization is great during the brainstorming process. Once the reality of entrepreneurship hits you, you’ll want to have something tangible to keep you focused on your goals.
The key components of your business plan should be an executive summary, market analysis, competitor analysis, mission statement, marketing strategy, and revenue expectations.
A well-written business plan doesn’t have to be too long or complicated to be effective. Remember that a business plan is a piece of text after all. Like every text, it needs to be written with the reader in mind. Make it concise, logical, and easy to follow so that you can communicate your vision clearly and attract potential partners and investors.
A business plan is also a handy tool for keeping track of your progress. Learning how to manage your career is a continuous process. With a list of short-term and long-term objectives before you, you’ll have less difficulty taking control of your business. Thus, try removing any weak spots before they wreak havoc on your career.
No matter how good you are at your hobby, you’ll have a hard time making any profit from it unless you learn how to market yourself.
In the era of social media, the reputation of a business (especially a newly established one) directly depends on the impression it makes on its customers. One unfavorable review and all your hard work could go down the drain. This is why it’s crucial to develop a customer-centric marketing strategy that will be more about solving problems than selling products.
Don’t think of marketing as something you do only on specific occasions. The hyper-digital world we live in never sleeps and neither should your marketing strategy. Think of your marketing strategy as your house plant: water it on a regular basis and it’ll thrive and flourish; neglect it even for a short while and it’ll wither and die.
Building a strong online presence is hugely important for the success of your business. Your first priority should be transparency. Be accessible to your customers as much as you can, and update your website regularly with relevant content.
Once you’ve decided on your life’s passion, written a solid business plan, and started developing a clever marketing strategy, you’ll know you’re on the right path to turning your hobby into a dream job. Yes, changing your career can be scary. And yes, it will take time and patience to see real results. But, nothing beats waking up on a Monday morning and discovering you actually love your job!
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