Instagram is not just popular, but it is one of the hottest and trendiest social networking platforms currently. Apart from the fact that it is visually appealing and can be accessed easily irrespective of your location, it is extremely simple to learn how you can use Instagram. This is just the perfect time to create an account on Instagram. However, if you are a beginner, there are certain important tips that you have to follow so that you can have the ideal Instagram experience. Also, the tips that are mentioned below will help in increasing your follower base as well as the rate of engagement.

1. Post Interesting and Colorful Videos and Photos

Instagram is a visual platform and posting interesting and colorful visuals is one of the most important tips that you need to consider. Instagram concentrates on providing value to the followers, especially if you are interested in receiving engagement. In this scenario, your objective has to be posting videos and photos, which will be capable of evoking emotions, like nostalgia, happiness, motivation, humor, etc. High-quality pictures that have colors are responsible for getting more attention on Instagram.

2. Give Subtle Filter Effects

Instagram provides numerous filters, which can be applied to the photos to enhance the style and look. However, this change has already hit people at the peak. People are interested in getting colorful videos and photos but they also want them to look natural. Most of the filter effects can indeed be extremely tempting but they might not be right for your posts. You need to ensure that you are limiting the use of filters to keep the contrast as well as the color of the photos normal.

3. Take Care When You Are Using Hashtags

Hashtags will help in increasing the reach of your Instagram account and also encourage engagement. However, many people use hashtags without even understanding how they should be used. Often, it is observed that the captions of certain posts are filled with hashtags, and most of the hashtags are not even relevant to the photo topic. If at all you are using hashtags, it is your responsibility to ensure that you are using it properly and only use the ones that have relevance with your post.

4. Keep Posting Often to Keep the Followers Interested

If you are interested in keeping the followers engaged, it is mandatory to post new content regularly. This does not mean that you have to post 10 photos every day but posting once regularly is necessary. According to Lifewire, your posts have to be so frequent that they should be capable of keeping the current followers constantly interested. You can also go through the reputed website of Stormlikes to get real likes on your posts.

5. Make Use of Instagram Direct

If it is not possible for you to post regularly, you have the option of directly messaging a certain section of people with a particular video or photo. Instagram Direct is one of the best ways of connecting with a certain user group without having to broadcast the content to all your followers.

As a beginner, you can be lost on Instagram. However, if you are considering all the tips that have been mentioned above, establishing your presence on Instagram is not going to be a problem at all.

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Walter Moore

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

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